Hi, I’m Vivian.
PROFILE
Award-winning visual & product designer and experienced creative leader who excels in building and managing strong design teams in fast-growth companies. Highly skilled in digital marketing strategy, content creation and UX/UI design, testing and implementation.
EXPERIENCE
15+ years experience in graphic and web design and creative direction. Upon completing an Honours Bachelor Degree in Design (BDes) from York University and Sheridan College, progressed from designer role to Team Lead to Director of Design within fast-growth companies. Built and managed design teams and worked with contractors and agencies for a wide range of projects including web development, UX UI design, video production, PR and marketing strategy.
ACCOMPLISHMENTS
Developed comprehensive design team, strategies and processes from the ground up for a rapidly-expanding company ranked on the 2019 Growth 500 list of Canada’s Fastest-Growing Companies
Led design of a state-of-the-art online editor and e-commerce website that are the foundation of the company’s business model
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Increased conversion rates by 40-60% through UX projects that included complete overhaul of customer journey, usability testing wireframes and prototypes, and re-launch of site and editing platform for responsive and mobile devices
Spearheaded creative direction and execution of company’s recently-launched retail brand, including product merchandising and packaging and award-winning
experiential design of physical store and kiosks
Collaborated across departments and with external ad, media and PR agencies to create compelling B2B and B2C campaigns on all channels and platforms, including email, display, retargeting, social media, native, tradeshow assets and video production
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Forged successful brand partnerships with Coca-Cola, David’s Bridal and Bauer Hockey, among others
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Executed comprehensive licensed apparel, hard goods, packaging and signage projects from conception to production, including management of artwork and approvals from brands including Warner Bros. and Nickelodeon
TOOLS
Photoshop, Illustrator, HTML/CSS, Sketch, InVision, UX Pin, Basecamp, Agile Scrum, Atlassian Jira, Bootstrap Framework, Microsoft Office, Agility CMS, Google Drive & Apps
PERSONAL
I am passionate about being creative in any medium. I love reading, writing, photography, lettering and rescue dogs.
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Feel free to e-mail me to discuss any opportunity where I can be of service. Let’s work together!